What a High-End Escort Can Teach You About Your Business

What do escort girls and sales professionals have in common?

The answer is marketing!

Escort service is a thriving business today worth tens of billions of dollars per year. The advent of the internet has further increased its popularity. Escort services are increasingly digitalized to expand their reach and opportunities. With tough competition, “getting seen” by your target audience has become more difficult than ever.

As effective as SMB marketing, online marketing for escort girls, as represented by MassageRepublic, ensures better brand awareness and conversions. Escorts adopt unique digital marketing techniques for better exposure across all media. Moreover, a well-planned marketing strategy can give your business a much-needed boost because when you are seen, you are found.

Escort Girl: a business that explodes!

Over the last decade, the “oldest profession in the world” has evolved enormously in its prospecting, marketing, and service offering process, in an unprecedented way. From a risky activity, limited to exposure in unsanitary places, this activity has evolved towards the digital path which turns out to be a new and profitable acquisition channel.

One of the actors most affected by this evolution towards digital is the agent, immortalized in literature in the form of the pimp or the pimp. Call Girls 2.0 has eliminated this intermediary relegated to the role of a simple spectator. In the safety and protection of their home, call girls offer and manage their activities independently via websites such as LoveHUB. According to some studies, 90% of professionals in this field currently acquire their clients via the Internet.

In addition to their services, these call girls 2.0 have acquired a range of skills that go well beyond the bed, and include website creation, blog writing, production and execution of video channels with tips, development of subcategories of services (such as video streaming), knowledge of programming, social networks, communication, and SEO.

Studies have been conducted on the institutions that facilitate the exposure of escort girls online and the potential effects on their marketing, such as the study The Changing Face of sex work developed by Scott Cunninghan and Todd Kendall for the Journal of Urban Economics which shows that escorts who use the Internet represent a large part of the growth of the overall market, as opposed to simple street canvassing.

Following the digital movement, clients have also evolved to follow this online trend. As with any entrepreneur, the profile of the client depends on the profile of the professional. In the case of high-end escorts, there is always a filter carried out by the professional during an outing with a potential client.

Without making any value judgment, it is clear that the escort business as a whole knows how to adapt to changes shapes its service profile, and continues to be creative through marketing.

Marketing lesson from an escort girl: how to seduce customers

In all types of businesses, one of the main commandments to achieve success and continuous growth is to retain customers. After all, it is not enough to get them, you have to prove that your service is better than the competition.

In her book “Seduce the Customer”, Vanessa Oliveira, a former call girl turned entrepreneur, analyzes from her past experiences, the main areas in which it is advisable to work in the company. In addition to the importance of loyalty, she recommends offering something more to customers and knowing how to stand out in advertising.

Concepts such as understanding the desires and needs of customers, listening to them, and differentiating themselves are illustrated by Vanessa’s professional activity, in a surprisingly educational way. The book is interesting if only for the interdisciplinary exercise of bringing together two different professional categories.

Some high-end escorts are actually professional female marketers, managing to internalize in a very pragmatic way certain concepts that so-called marketing and communication specialists have difficulty understanding.